Designation
Assistant Brand Manager
Location
Gurgaon
Role Objective
Working with the brand lead to plan, manage and deliver on targets mapped to a key category for the business.
Role Responsibilities
Category Business Planning and delivery
Analyse trends in internal business needs and history, consumer behaviour, market research data, category scenario to generate insights every month which aid in delivery on the volume and value projections for the category
New Product Development / Product Extension – Development and Launch and Post launch track
Gather inputs from consumer immersions/ past consumer research and review market research data, to identify potential areas of opportunity for business. Coordinate with internal and external stakeholder(s) for developing and launching the product on time. Deliver sales, distribution targets and ensure listing of the new product in markets/ channels x accounts.
Brand Communication – Development and Execution
Prepare communication brief detailing the need for communication, identify the priority market and target segment and liase with external as well as internal stakeholders for a smooth closure/ alignment on same and execution of the campaign.
Consumer/ Trade Promotions
Evaluate the need for consumer/ trade promotion basis competitive landscape and conceptualise the offer, in coordination with trade marketing as well as the relevant marketing team. Ensure timely and smooth rollout in the market with a delivery of the objective behind the promotion.
Digital Marketing
Grow the business on E-com portals by keeping a track on competitive pricing, generation and placement of content for category and ensure discoverability and availability of stock for category across all e-com portals – Liase with digital marketing team, to rollout timely campaigns focused on driving tertiary/ offtakes in the targeted market/ geography.
Operational Closures
Follow-up with sales, finance, any other function/ partner, within or outside org. for timely closure of tasks
Required Knowledge
Must Have
Deep Understanding of Sales ( FMCG ) – BTL Inputs, Margins, Outlet types, GTM Approach, Visibility tools
Adept in Microsoft Excel and Powerpoint.
Good to Have
- Know how of visibility tools on E-Com : AMS, Google Ads, Social Media Creatives
- Media Planning : Basics of media plans – Logic and approach.
- Exposure to consumer research – Quantitative as well as Qualitative.
- Basics of marketing ( 4Ps ) x Launch of NPDs – Process
Required Attitude
Individual needs to have a hunger to learn, make a significant contribution and grow with the organisation. Role needs someone with the ability to negotiate and navigate challenges own his/her own, and ensure smooth delivery of tasks assigned to him/her with minimal supervision of same. He/ She should be open to feedback and be open to working in team-oriented environment.
Professional Qualification
- MBA in Marketing – Batch 2017/ 2018 / 2019
- Atleast 2 years’ experience in handling FMCG Sales as an ASM leading a team of SO/ TSI/ ASE
- Minimum 1 year of experience as a Asst. Brand Manager in an FMCG